Wednesday, June 15, 2011

1961 Buick Convertible Top Design Concept

Text by David W. Temple
Photos from author's collection

Styling was the number one factor in selling cars in the 1950s and 1960s. Its importance justified the countless man-hours expended on a variety of ideas. Thinking outside the box was job one at GM Design.
With that in mind consider this idea for a fashionable convertible top. Was it a good idea or a bad one? Regardless of one’s personal taste, beauty was and always will be in the eye of the beholder. In this case the beholder was evidently expected to be a woman.

 Whether this was a serious proposal for production or for a series of show cars is not known. In the '60s, Bill Mitchell was the head of GM Design, so this was done under his watch. Other than the obvious, the author has no other information on the convertible top fabric ideas; these were not real convertible tops, but rather cloth stretched over what was likely a fiberglass form.
Can any reader provide some additional details?


  1. Now the hounds tooth is an eye catcher.
    Rick Zirbes

  2. Hey there! Keep it up! This is a good read. You have such an interesting and informative page. I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about Buick in your area. I am glad to stop by your site and know more about Buick in your area.
    I recall reading in one car magazine that in 1955 the company was awarded Best model year sales ever with 738,814 Buicks sold.
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  3. I wish i could get more information but now that i can't, thank you for this piece. Its more than enough. Might have been a good idea for the tops but i am a lady and if i came across one convertible with such a top, i couldn't buy it! So i hope it was just for the purpose of showcasing some creative designs. If its just creativity, I like.