E53F 001300 - The Last of the First Corvettes
 Photography and text by David W. Temple
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The  creation of the phenomenal Corvette was the brainchild of GM Styling VP  Harley Earl who desired to produce an American sports car. Sports cars  were becoming increasingly popular, but nearly all of them were of  European design such as the M.G. TD and the Jaguar XK 120. However, as  popular as these cars were to American enthusiasts, only little more  than a quarter of one percent of new car registrations in this country  were for sports cars. To most Americans, these cars had several  undesirable characteristics. Zora Arkus-Duntov told a group at an SAE  meeting in 1953 statistics showed that the American public did not want a  sports car, but went on to question if the statistics gave a true  picture. He noted the market for such a car was an unknown quantity and  that perhaps a sports car designed to American tastes and roads might have a significant following.
In  September of 1951, Harley Earl drove his experimental LeSabre to the  sports car races at Watkins Glen and watched the M.G.s, Allards,  Ferraris, and Cunninghams speed around the track. Earl said the idea for  the Corvette was born while driving the LeSabre as the pace car for  this race; it was a significant turning point in automotive history.
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| A 150hp “Blue Flame Special” powered all 1953 Corvettes. It was a modified version of the engine used in other Chevy passenger cars. | 
Thus  was born the Opel Passenger Car Development Project. Opel,  incidentally, was a name borrowed from GM’s German division, so it  served to conceal the true nature of the project. Amazingly, the time to  bring the car from a paper proposal to the mockup stages and then  finally a functional prototype was accomplished in about eight months.  One of the requirements for the proposed sports car was that it be  economical to build in order to for it to meet a selling price target of  around $1,850. Unfortunately, the price for the production car would be  twice that of the original goal. This necessity meant that as many  already existing components as possible had to be incorporated into the  design. One of those was the Chevrolet chassis. Other items already in  use by Chevrolet were the straight-six and Powerglide two-speed  automatic transmission. A Chevrolet V8 was two model years away and a  manual transmission befitting a sports car was even further into the  future, so the Vette would have to settle for Chevy’s 235 inline six  coupled to an automatic. Basically, the Corvette became a “crash  program” thus there was a certain amount of “make do” involved with the  project.
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| All of the 300 1953 Corvettes had a Sportsman Red interior with white accents. | 
Engineers  were shown a plaster mockup of the proposed Corvette in early June of  1952. Barely more than one year later, the first three production cars  departed the makeshift assembly line in Flint. During that time, two  prototype show cars were assembled as well as a “mule” for testing. One  of the show cars debuted at the Waldorf-Astoria in New   York City, the  starting point of the 1953 General Motors Motorama multi-city tour. Many  of those who waited in line to see the Corvette as well as the other  show and productions cars on display there indicated a serious interest  in buying Chevy’s little sports car. Because of this great interest, the  go ahead was given for 250 cars (later increased to 300) to be built  prior to the start of the 1954 model year.
Essentially,  the first 300 cars were pilot line cars with various changes made  during the run. Even the way the fiberglass body parts were made changed  a couple of times. Early cars did not receive the intended wheel covers  because the tooling was not quite ready and therefore they had to be  equipped with the Bel Air type. Because of all the improvements made  during 1953, Corvette number 1 and Corvette number 300 were not exactly  alike even though at a glance they seemed very nearly so. As time went  by, forming and assembly techniques improved so the last of the 300 ‘53s  were no doubt better than the first ones. By ’54, the bodies were of  sufficient quality that colors other than Polo White were offered.
Road  test reports regarding the 1953 Corvette were generally favorable, but  the first 300 cars which were all built at Flint were offered to VIPs or  retained by GM for further testing. When interested members of the  general public discovered that they could not simply go to the local  dealership to purchase one, they began to lose interest in the car.  Several of the early prospects had to be called before Chevy found a  buyer for a Corvette. Moreover, the lack of roll up windows and other  conveniences made the car somewhat of a disappointment to many of the  VIP owners. Quality control was another problem with the cars. Panel fit  was generally poor and stress cracks appeared fairly quickly. The price  tag of $3,490 was certainly on the high side as well and though that  was the official base price, in reality the so-called optional AM-radio  and heater was mandatory equipment! In reality the base price was  $3,734. At the end of the ’53 model year over 180 of the 300 Vettes  assembled remained unsold. At the time this did not alarm GM because so  many of the cars were being used for special dealer displays to draw  people into showrooms.
Those  who obtained a ’53 Corvette at least got a car with great styling and  decent performance. All were Polo White with a Sportsman Red interior.  The six-cylinder engine received a number of upgrades to improve its  performance including a trio of Carter YF sidedraft carburetors,  aluminum intake, higher lift camshaft with aluminum timing gear,  increased compression ratio, and dual exhausts. Modifications pushed the  output from 115hp to 150. The suspension was composed of as many  standard parts as possible, but included a larger diameter stabilizer  bar, special front coil springs, 16:1 steering ratio, and four-leaf  springs in back. Weight distribution with driver, passenger, full fuel  tank, and luggage worked out to about 50/50; empty it was 53/47. The  center of gravity was low – just 18 inches above the ground. Motor Trend  judged the Corvette to be “an exciting car to drive” but noted it would  “barely nose out an average [Buick] Century on an unobstructed  freeway.” The Vette’s top speed was found to be approximately 108 mph.
Chevrolet  expected to increase production to 10,000 units per year, but for 1954  sales were slow forcing a drastic cut in production which in the end  amounted to only 3,640. Of those, more than 1,100 remained unsold at the  end of the model year. Intervention by engineers Ed Cole and Zora  Arkus-Duntov helped save the car. Many improvements were eventually made  including a V8 engine, four-speed transmission, improved suspension,  and roll-up windows.
Today,  the 1953 Corvette is judged on its rarity as well as its great styling  as it has been for many years. The long-time popularity of the 1953  Corvette has resulted in approximately 200 of the 300 built still  remaining in existence including number 300 which is shown here. It is  currently owned by a collector in the Houston area.
This  Corvette was originally sold to a prominent physician who reportedly  loved the car, but disliked the color and immediately painted it black.  After keeping it for several years he sold it to a policeman. By 1971  the car had been purchased by another owner who advertised it for sale  in the 1953-55 Vintage Corvette Club of America newsletter. The car  appears in the newsletter looking tidy and back in its original exterior  color.
In 1984 the car was purchased by a doctor in Florida  who had a body-off-frame restoration performed on it by Corvette  Specialists Sara Blake and Joe Meyer. Upon completion of the  restoration, the car was shown around the country and it won virtually  every award that could be attained. In 1998 the 300th  production Corvette was sold to its current owner and soon thereafter it  was freshened by Corvette Specialist Naber’s Motors of Houston.  Finally, due to some crazing of the exterior paint the car was  completely redone in 2006 by 1953-55 Master Judge and Restorer, Steve  Newsome. The car has had an incredibly fortunate history with not one  panel on the body ever being damaged. It was a two-time “Bloomington  Gold Special Collection” car as well as a Bloomington Gold Hall of Fame  Inductee – both uncommon honors. Furthermore, it was part of the General Motors “World of Motion” exhibit at Disney World. 
Perhaps the last ’53 Corvette was and still is the best of its kind.




 
 
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